GLUCK+ is an architect-led design-build firm recognized for seamlessly integrating architectural design and construction through its innovative project delivery approach. This holistic mindset extends beyond architecture to encompass business development, branding, and public engagement, with architectural thinking shaping every aspect of the practice.
As a core member of the two-person Strategic Planning and Special Projects team, I analyzed industry trends, identified strategic opportunities, and developed communication strategies that articulated the firm's expertise in architecture and architect-led design-build (ALDB). My work spanned graphic design, digital and multimedia content, and the exploration of emerging communication technologies to create compelling, design-driven storytelling across multiple platforms.
Contribution: Marketing, Graphic Design, Animation, Photography
Winning 2019 AIANY Design Awards through design storytelling.
One of Philadelphia’s first high-rise LEED Gold luxury apartment buildings, ‘Bridge’ offers 146 apartments with 10 percent affordable units. At the edge of Old City, some of the oldest urban fabric in the country is cheek by jowl with the Ben Franklin Bridge and its scale of early 20th century industrial infrastructure, the building is contextual with contemporary formal language.
Document process from concept to reality.
Crafting the documentation and narrative of the 150 RIvington condo building facade using photography, drawing, video editing and flow chart.
The concept is to respond to the rhythm of Lower East Side street facade in a new formal language. To ralize that, various FRP panels were fabricated and integrated with the curtain wall system.
Architecture against weather.
A research lab that is resilience from massing scale to detail level. Research lab is stacked on top so that key equipment and specimen are protected from projected sea level rise.
